During session 2 we discussed demographics and looked at the Byer Personas we had completed the week before. We also looked at all the Social Media platforms and the variety that’s out there. There are so many different platforms which I have never heard of and we also discussed the comparison between traditional and digital marketing and how they can work well for one company and not another.
We looked at promotional marketing such as You Tube, Vine, Instagram and sharing platforms like Blogger and Yelp, these I have never worked on and found it really informative. We looked at byer personas and how different ones would use different social media platforms.